Built to last.

A consumable that earns repeat business on product alone — no loyalty program, no manufactured urgency. We invested because 120,000 customers with 9,000 five-star reviews is not a marketing achievement; it is a product achievement.

Enterprise-grade uniform programs are a fragmented, underserved market — most competitors are either large and slow or small and unreliable. Unie is building the end-to-end program that large organizations should have had access to for decades.

A steakhouse that takes the dining experience as seriously as the beef — private dining, full-attention service, and a room that earns the price of admission. We backed Cleaverman because the Phoenix market had no competitor at this tier, and the team behind it had already proven they could operate at this level.

Digital advertising runs on collaboration, but the tools don't reflect it — the brief, the data, and the conversation each live in a different place. We backed Medialive because the team is rebuilding the workflow ad ops actually needs, with AI catching the errors that quietly cost millions.

Phoenix has the climate, the wealth, and the diners for a true wood-fire Italian destination — and almost no one operating at this tier. We backed Pretty Decent Concepts because they have already proven the room with Wren & Wolf and Carry On, and pairing them with Scott Conant on live fire is the right team for the right city at the right time.